About Us - Sin Long Heng

MALAYSIA’S TOP NATIVE POULTRY BREEDER

 

Established by Mr. Tan Chye Khoon @ Tan Ah Baa in the 1970s, Syarikat Sin Long Heng Breeding Farm Sdn Bhd have been in the poultry business for over 50 years. We are the pioneer in the breeding of native poultries, with our founder and Managing Director Mr Tan Chye Khoon who possesses 50 years of experience in the poultry industry, specialising in selective native poultry breeding.

 

Under his leadership, we now run 3 large-scale breeding farms throughout Malaysia with 2 in Penang and 1 in Johor achieving a total production capacity that is sufficient to supply native Day-Old Chicks (DOCs) to meet the increasing demands of the local market. We supply DOCs to poultry farmers within Malaysia and export to neighbouring countries.

 

Subsidiary of Syarikat Sin Long Heng Breeding Farm Sdn Bhd, KP Asli Sdn Bhd which was established in 2009 with 12 large-scale native broiler farms in both Penang and Perak states of Malaysia. Through an integrated supply chain, chick condition can be effectively controlled through customising poultry feed and nutrition via subsidiary company, Pangkal Perdana Sdn Bhd attaining cost-effective operation throughout the supply chain.

VISION

  • To be a responsible market leader in the poultry breeding industry, and to contribute significantly to the expand the poultry market

 

MISSION

  • Engage in responsible poultry breeding
  • Ensure that our chicks achieve optimum productivity
  • Contribute to the educational field in providing opportunity for hands-on experience to future veterinarians, animal doctor, experts and leaders

1970s

First native poultry farm established in Penang by Mr Tan Chye Khoon.

1980

Officially registered under Malaysia Companies Commission as Syarikat Sin Long Heng Breeding Farm Sdn Bhd.

1990

Second poultry breeding farm in Johor achieves full operation.

2000s

Third poultry breeding farm in Penang achieves full operation.

2009

Established subsidiary company, KP Asli Sdn Bhd specialising in native broiler farm.

2019

Construction of FIRST 3-storey, high bio-security breeder farm at Penang.

CONTEMPORARY APPROACH FOR MAXIMUM RESULTS

 

Syarikat Sin Long Heng Breeding Farm Sdn Bhd is guided by our vision to contribute towards the growth of the native poultry market and to ensure responsible poultry breeding, and in striving to achieve our goals, we always draw upon our established background and expertise. In the effort to steer our company to greater heights, we employ the latest technologies and equipment to further enhance our capacity and productivity.

Syarikat Sin Long Heng Breeding Farm Sdn Bhd is myGAP (Malaysian Good Agricultural Practice) compliant, thus all breeding and farming procedures are certified ethical, and surroundings are safe for poultries and staffs.